More marketing tricks for McCartney III
After having announced lots of coloured vinyl variations of the upcoming album McCartney III, Paul’s website now has 4 different McCartney III merchandise CD box sets per colour, for a total of 16 sets. The CD’s in each colour set all contain a bonus «secret» demo track each, encouraging completeists to shell out for the four variations.
These are 4 merchandise box sets per colour, white, red, yellow & blue. Each color set comes with the color-corresponding CD that includes a «unique secret bonus demo track» plus: one with a T-shirt, one with a hat, one with the dice & bag and one with a mask.
So, with 4 colours each having 4 different extras, it brings the total to 16 box sets (and a total of 4 new demo tracks)
“Each colour CD contains a unique secret bonus demo track – collect them all to complete the series”