The Norwegian Beatles logo
Sten Nilsen (born 21 June 1921 in Fredrikstad, died 28 March 1994) was a Norwegian illustrator, artist (drawings), song composer and recording artist. One of his designs was “The Beatles” logo which was used on the Norwegian releases of the singles “She Loves You” and “Can’t Buy Me Love”. Most likely, he also drew the beetle on the “Can’t Buy Me Love” cover depicted below.
The “Can’t Buy Me Love” single cover was one of the singles depicted on the poster that accompanied the release of the vinyl album “1” in 2000.
After the use of the Norwegian cover for this poster, Apple Corps Ltd licensed both the cover and logo to various products.
Sten Nilsen’s Beatles logo is now spread all over the world, and is used by itself – not in conjunction with the single cover. First it started to appear on t-shirts.
Today, the official Beatles store has launched a red pajama set, a holiday gift wrapping paper and a gift sticker with Nilsen’s logo.
Thanks for finding these. It’s sort of a refreshing look after being so accustomed to the dropped T (marvelous in its own right) logo. Definitely has a late 50’s / early 60’s vibe. I also noticed how John has a more pronounced combed to the side hair style rather than straight down bangs in that promo shot.