Apple tailoring: A Day In The Life

9 Responses

  1. leondonaruma says:

    Great article, thanks for posting this. I would like to have some of those clothes

  2. Rob Geurtsen says:

    Nice research. I love this in addition to Paolo Hewitt’s ‘The Beatles and Fashion – fab gear’ (2011). Now that I am writing, The Beatles and Fashion deserves new in-depth research, in the cultural and social context of 1960s/

  3. Rick says:

    So this what was on going happening on my 12th Birthday in 1968


    Wish I was celebrating it there.

  4. BurnsNuSonic says:

    “Get outta my bloody chair” (and clearly not said in jest, since George has to calm him down). If you weren’t already having an affair with a married man while his wife was away, I suppose alarm bells might be ringing at this point.

  5. Pete says:

    Loved this post. Thanks!

  6. Obadiah says:

    Thank you to Harold Eugene Clark for connecting the dots between the gold Dandie Fashions jacket and Lizzie Bravo’s photos of Paul McCartney! He has a brilliant Twitter account.

  7. Bumblebee says:

    Great article, it’s stuff like this that really needs (and deserves) to be in a book.

    Last year the London Fashion museum ran an exhibition of 60’s/70’s UK fashion with a section dedicated to Apple Tailoring and the Fools creations for the Apple Boutique. Some of the Fool gear is still pretty outrageous but the tailoring still passes muster.

    Pretty Green kind of picked up the Apple gauntlet but since the label and shops were sold they now seemingly focus on threads for the apprentice football hooligan, which is a shame. Still, you can get some of the original Pretty Green Beatles inspired clobber on eBay – and it’s much easier to source than the original Apple clothes.

  8. Brian says:

    Nostalgic trip here… I bought a bright Blue Velvet Jacket, in John Crittle / Apple tailoring around May 69, Topal of fiddler on the roof fame was in there, i was working in the Kings Road at the time, Sacha Shoes, as a display artist.. ok window dresser.. went back in the shop mid June end of May and Brian Jones was there and sadly a week later .. gone.. But hey heady times to be young, trendy and to be hanging out around the Kings Road at that time

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